Basic Attention Token (BAT) is a blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend. On 13t of November, BAT was listed for trading on the Emirex exchange. Current available trading pair on the Emirex exchange: BAT/USDT, BAT/BTC.
The Basic Attention Token (BAT) is a blockchain-based Ethereum-built system for tracking media consumers' time and attention on websites using the Brave web browser.
Brave is an open-source decentralized advertising exchange platform designed to efficiently distribute advertising money between advertisers, publishers, and users of online marketing content and ads.
BAT is the native currency of the Brave browser and BAT ecosystem to create an ad exchange marketplace. It is paid to users for visiting websites while publishers get rewarded for their content.
- Token Standard - ERC-20
- Basic Attention Token Price - $0,204279 USD
- Basic Attention Token ROI - 21,43%
- Market Rank - #49
- Market Cap - $305 348 600 USD
- 24 Hour Volume - $138 559 458 USD
- Circulating Supply - 1 494 764 988 BAT
- Total Supply - 1 500 000 000 BAT
- All Time High - $0,980702 USD (Jan 09, 2018)
- All Time Low - $0,066209 USD (Jul 16, 2017)
Basic Attention Token is an open-source decentralized advertising platform based on the Ethereum blockchain and supporting the ERC20 standard. It is an ecosystem that unites content creators, advertisers, and end-users of content on one platform. The platform is based on the Brave browser.
Brave is a fast browser focused on privacy. It not only blocks annoying ads but also prevents sites from collecting information about users. At the same time, the browser itself collects certain information, promising its anonymity and secure storage. This information includes places that a person often visits on the Internet, what he is interested in, in which region he lives, etc. This is necessary to show users relevant advertisements.
The main concept of the project is the creation of one holistic platform for solving many urgent objective problems and contradictions that exist or have accumulated in the global advertising segment of the Internet. Project founders highlight several main advantages that their users will receive:
- Advertisers will only be able to spend money on showing relevant ads to their target audience. This will increase the quality of the advertising campaign, allowing one to save money by cutting off irrelevant impressions;
- Users will decide for themselves whether they want to see ads or not. If they choose to view advertisements, they will be as relevant as possible. In addition to this, BAT tokens will be credited for viewing;
- Bat also guarantees the anonymity of user data collected for more accurate targeting of the audience.
The BAT token is the platform's own cryptocurrency, which is a connecting link that stores all collected data locally. Third parties cannot participate in these processes. Tokens rotate between users, advertisers, and ad platforms:
- Users receive BAT for viewing relevant ads and can either sell them or invest in the content providers they like (advertising platforms);
- Advertisers are able to pay for advertising placement with tokens and pay for traffic;
- Advertising sites receive tokens equivalent to the volume of traffic. It can also encourage them to make better content to lure new visitors.
- 27 Aug 2020: Announced a partnership with Gemini to make it easier for users to buy, sell, store, and earn crypto using the Brave browser;
- 23 Sep 2020: Launched a new payment option for Brave Swag Store customers;
- 05 Oct 2020: Introduced its own Tor Onion Service, providing more users with secure access to Brave;
- 07 Oct 2020: Became involved in the design for the “Global Privacy Control” (GPC) proposal;
- 08 Oct 2020: Introduced changes to the Referral Program;
- 19 Oct 2020: Announced a partnership with Splinterlands;
- 02 Nov 2020: Reached a milestone of 20 mln monthly active users and 7 mln daily active users;
- 05 Nov 2020: Held AMM session with Luke Mulks.
The dates provided are the latest updates that can be found. However, this list most accurately reflects the project's work intensity.Q1 2020 [January - March]:
- Android browser rewrite on Brave Core codebase
- Binance widget on the New Tab Page buy widget
- Fingerprinting randomization
- Tap network integration
- Sponsored images support
- Cosmetic filtering support
- Web resource replacement
- Ability to detect Brave (Desktop / Android / iOS)
- Sync v2 (live on Desktop and Android 1.12; still working on the iOS version)
- Expanded Binance widget on the New Tab Page w/ Binance API for deposit, convert, buy
- Improvements to importer on Desktop (import extensions, bug fixes)
- Speedreader (live on Desktop 1.12)
- Super Referral program - Custom new tab page image and links for select referrers
- Reworking of fingerprinting protections to be randomization-based
- User wallets on Android
- Delta updates (live for x64)
- Reworking referrer policy to improve web-comapt and privacy-protections
- Filtering tracking query-parameters out of URLs
- Completion of randomization based fingerprinting improvements, and the removal of all fingerprinting exceptions
- Privacy-preserving replacements for stateless social media widgets
- Adding CNAME filtering for ad-and-tracking blocking
- Improvements to default filter lists, for better blocking and web compat
- iOS Playlist feature
- Enterprise support (group policy templates/documentation)
- Improved Brave Rewards tipping using Greaselion, making it easier to add and manage new platforms
- Improved advertising relevance for purchasing and by state (in the US)
- Reworking storage protections, moving from blocking all 3p storage to integrating Storage Access API
- Top-level URL blocking
Basic Attention Token can revolutionize the advertising industry where content customization is essential. The BAT token is constantly evolving and gaining popularity, as is the associated Brave browser. It is also one of the few projects that managed to pass the BETA version and reach an enormous amount of active users.
BAT cryptocurrency is very mobile, which allows it to constantly expand and develop. The BAT team (with the creator of BAT as the driving force) is working hard to make the most of the token. They aim to bring it to market and make it more affordable.
With its excellent business model, Basic Attention Token has already cemented its position as an amazing digital marketing and engagement tool. In this connection, it is of interest not only for small businesses but also for large corporations wishing to optimize their advertising investments.